Summary
Use the full name Winona State University on first reference in stories, major sections, covers, and addresses. Afterward, abbreviations such as Winona State, WSU, and the university (lowercase “university” when informal) are acceptable.
For the Rochester campus, write Winona State University-Rochester on first mention, then WSU-Rochester, using a hyphen without spaces.
When referring to the system, use Minnesota State instead of “Minnesota State Colleges and Universities.” Preferred phrasing
Body
Always use the full name Winona State University on first reference in stories, major sections, front covers, title pages, and addresses. After the first mention, acceptable abbreviations include Winona State, WSU, and the university (lowercase “university” when used informally).
For Winona State University-Rochester, use the full name first, followed by WSU-Rochester, with a hyphen and no spaces between “University” and “Rochester.”
When referring to the system, use the branded name Minnesota State instead of “Minnesota State Colleges and Universities.” Preferred phrasing is “the colleges and universities of Minnesota State.” Avoid possessive forms like “Minnesota State’s.”