Summary
In general, web copy and multimedia will follow all brand standards including tone, writing style, and visual style.
Any exceptions specific to web platforms are noted here.
Text Styles
The main font is Poppins, which is used for both headings and main body text. This is a Google Font (Poppins Google Font) and available in Adobe Font Kits (Poppins Adobe Font).
Pre-set headings styles must be applied consistently and appropriately to meet accessibility standards. Do not use in-line HTML to alter the text styles.
Body text is always left-aligned. Most headings are also left-aligned, unless an H2 is center-aligned as a call-out accent.
All font style values are default/normal unless noted otherwise. The root font-size is 16px.
| Style |
Font Size |
Font Weight |
Line Height |
Color |
|
H1
|
67px (4.1875rem)
|
400
|
0.88
|
WSU Purple
|
|
H2
|
40px (2.5rem)
|
300
|
1.1
|
WSU Purple
|
|
H3
|
40px (2.5rem)
|
500
|
1.125
|
WSU Purple
|
|
H4
|
18px (1.125rem)
|
700
|
1.5
|
WSU Purple
|
|
H5
|
16px (1rem)
|
500
|
1.437
|
WSU Purple
|
|
Intro Text
|
28px (1.75rem)
|
500
|
1.25
|
WSU Purple
|
|
Paragraph (Body)Text
|
18px (1.125rem)
|
400
|
1.5
|
Black
|
|
Small Text
|
15px (0.9375rem)
|
Normal
|
1.4
|
WSU Purple
|
Colors
In Feature Panel, Button, Click-to-Action Grid blocks, the text and background colors may be reversed to meet accessibility standards.
| Name |
Hex |
RGB |
Type |
Usage |
|
Dark Purple
|
3C0680
|
60, 6, 128
|
Primary
|
Global Header & Footer
|
|
WSU Purple
|
4B08A1
|
75, 8, 161
|
Primary
|
Site Header & Footer
H1-H5
Page Background (Reverse)
Call-Out Blocks (Background)
Linked Text Color
|
|
Light Purple
|
8456BE
|
132, 86, 190
|
Accent
|
Icon Art
|
|
Aqua
|
8FD8CD
|
143, 216, 205
|
Accent
|
Icon Art
Line Art “Squiggles”
|
|
Blue
|
3C71B8
|
60, 113, 184
|
Accent
|
Not Implemented
|
|
Green
|
7BA21B
|
123, 162, 27
|
Accent
|
Call-Out Blocks (Background)
Accent Text (Reverse Background)
Linked Text Color (Reverse Background)
|
|
Lime
|
C7DE34
|
199, 222, 52
|
Accent
|
Icon Background
Line Art “Squiggles”
|
|
Orange
|
ED4C25
|
237, 76, 37
|
Accent
|
Icon Background
|
|
Yellow
|
FFC214
|
255, 194, 20
|
Alert
|
Alert Banner
|
|
Light Grey
|
F1F2F3
|
241, 242, 243
|
Accent
|
Call-Out Blocks (Hover Background Alternative)
Caption Background
|
|
Grey
|
979797
|
151, 151, 151
|
Accent
|
Call-Out Blocks (Hover Background)
|
| Black
|
000000
|
0, 0, 0
|
Primary
|
Body Text
|
|
White
|
FFFFFF
|
255, 255, 255
|
Primary
|
Page Background
|
Learn More
If you have further questions about the Website Platform Standards, reach out to Elizabeth Berres, Director of Digital Content Strategy, at elizabeth.berres@winona.edu.