Search7 Results

Information must be "single sourced" by linking to the originating webpage that maintains the details. This has several benefits include easier web maintenance, preventing misinformation, and improving SEO.

The WSU Website Platform Standards govern the expected practices for maintaining the WSU website to ensure that the university website serves as an effective communication tool.

The overall template design is bright, vibrant, visual, and clean to create a modern aesthetic that uses a lot of white space and large font sizes for easy scanning while scrolling. There are several custom blocks designed to provide visual impact, content organization, or a combination of both.

The page architecture is determined by the site hierarchy and the content needs. Page content is generally built to emphasize high-level themes and critical information at a glance with lead paragraphs and headings.

The public-facing website information architecture follows three key principles -- user-centered, intuitive, streamlined -- with the goals to represent WSU as a unified institution, serve multiple target audiences and balance public and internal information.

The WSU website is maintained via a collaborative partnership between MarComm who serve as communications experts and campus departments who serve as subject matter experts.The goal is always to communicate information to our target audiences that is relevant to their needs and in a manner that meets their expectations.

The WSU Website Platform Strategy sets forth the guiding principles for information architecture, content development, visual design, and site optimization. This is to ensure that the university website serves as an effective marketing tool for prospective students and a primary method of communication for external audiences.