Summary
The overall template design is bright, vibrant, visual, and clean to create a modern aesthetic that uses a lot of white space and large font sizes for easy scanning while scrolling. There are several custom blocks designed to provide visual impact, content organization, or a combination of both.
Introduction
The overall template design is bright, vibrant, visual, and clean to create a modern aesthetic that will appeal to WSU’s primary prospective audience of first-year undergraduate students. It features succinct copy that is typically paired with a visual element to “show, don’t tell.”
The design intentionally uses a lot of white space and large font sizes for easy scanning while scrolling. Scrolling is the predominant user behavior pattern for engaging with digital content, as it is easier to use on mobile devices. The public website was designed mobile-first, which is an industry best practice. The public website was also designed and built to comply with WCAG 2.1 AA accessibility standards.
Webpages are built using custom blocks that are selected based on the page template, key messages and audience needs, available text and/or multimedia, and overall visual flow. These custom blocks have been designed with elements to provide visual impact, content organization, or a combination of both.
Visual Impact
Hero
Pin Slider
Feature Slider
Carousel
Testimonial Slider
CTA Panel
Content Organization
Accordions
Tabs
Single Feature
Combination
Visual Router
Block Grid: CTA
Block Grid: Feature
Justified Feature / CTA Grid
Contact Card
Feature Block: Event
Feature Block: Testimonial
Feature Block: Feature
Learn More
If you have further questions about the Website Platform Strategy, reach out to Elizabeth Berres, Director of Digital Content Strategy, at elizabeth.berres@winona.edu.