Strategy & Standards

Learn about the strategy behind university communications and expectations for Winona State content and properties.

Categories (3)

Websites

The strategies and standards that apply to Winona State web properties.
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Social Media

The strategies and standards that apply to Winona State social media properties.
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Logos & Branding

The strategies and standards that apply to Winona State logos, brand styles, and licensing.
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Articles (1)

Link Management Strategy

The WSU Link Management Strategy ensures that university communicators are confidently directing people to the right content and sharing relevant messages to the target audiences. The main tactics for managing and modifying links are redirects, short links, qr codes, and UTM links.