Strategy & Standards

Learn about the strategy behind university communications and expectations for Winona State content and properties.

Categories (4)

Websites

The strategies and standards that apply to Winona State web properties.
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Social Media

The strategies and standards that apply to Winona State social media properties.
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Logos & Branding

The strategies and standards that apply to Winona State logos, brand styles, and licensing.
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Video

The strategies and standards that apply to Winona State video content across digital properties.
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Articles (2)

Flickr Strategy & Standards

Winona State University maintains an official public Flickr account to serve as a centralized, shareable photo library to support recruitment and retention efforts, including marketing, storytelling, and community engagement across campus. This article explains why the account exists, how it should be used, and what types of content it contains, including a distinction between public-facing images and restricted archival content.

Link Management Strategy

The WSU Link Management Strategy ensures that university communicators are confidently directing people to the right content and sharing relevant messages to the target audiences. The main tactics for managing and modifying links are redirects, short links, qr codes, and UTM links.