To help Winona State faculty and staff thrive in managing official university social media accounts, we request account holders to commit to the expectations below. These commitments are designed to support consistency, collaboration, and long-term success while protecting the university’s brand and community.
1. Time & Posting Commitment
Before starting a new account, account holders agree to commit to managing it for at least one year and posting a minimum of once per week. This helps ensure the account stays active, consistent, and valuable to the WSU community.
2. Weekly Time Investment
Account holders agree to plan for an average of 2–3 hours per week (or more, depending on your strategy) for content brainstorming, creation, posting, monitoring, responding to messages, and engaging with other WSU accounts.
3. Social Media Participation Guidelines
Account holders agree to follow Winona State University’s Social Media Participation Guidelines and help keep their channels welcoming, relevant, and respectful.
We encourage:
- Helpful and respectful comments
- Thoughtful engagement with WSU content
- Topic ideas that positively highlight WSU
Account holders are also responsible for moderating or removing content that doesn’t align with our guidelines, including:
- Commercial solicitations
- Illegal activity or encouragement of illegal behavior
- Political campaign or ballot measure advocacy (with the exception of encouraging civic participation, like voting)
- Threatening, obscene, or harmful content
- Copyright or ownership violations
- Personal attacks toward students or members of the campus community
Account holders acknowledge that public comments on WSU social media channels do not represent the opinions of Winona State University.
4. Brand, Visual, & Tone Alignment
Account holders agree to follow Winona State University’s visual brand standards, voice, and tone guidelines so our social media presence feels consistent and recognizable across all accounts.
5. Social Media Training
Account holders agree to complete social media training provided by the University Social Media Content Team to help set everyone up for success and shared best practices.
6. Account Access & Password Sharing
To keep accounts secure and protected, account holders agree to share updated passwords and administrative access with the Digital Content Manager whenever changes are made. This ensures continuity and institutional ownership of all WSU accounts.
7.Ongoing Support & Check-Ins
Account holders agree to participate in periodic check-ins with the Digital Content team to review goals, share what’s working, talk through challenges, and brainstorm solutions together. These check-ins are intended to provide support, guidance, and resources to help each account succeed and grow.
8. Institutional Ownership & Continuity
Account holders acknowledge that social media accounts representing Winona State University are institutional accounts, not personal ones, and must remain accessible during staff transitions or role changes.
9. Monetization & Paid Content
Account holders agree that Winona State University social media accounts may not be monetized. Any paid, boosted, or advertised content — including social media ads or promoted posts — must be approved and managed through the Director of Marketing (or Senior Director of Marketing & Communications) to ensure alignment with university strategy, branding, and compliance.